Naturally derived From Mountain Ash Berries

• Also known as 2,4-hexadienoic acid, it is a compound that is organic in nature and is used as a preservative. It has the potential to kill microorganisms and/or prevent their growth. Due to its preservative qualities, it is used in several cosmetics and personal care products to prevent it from spoilage. It is also used as a healthy alternative to harsh chemicals like Parabens, thus making our products Paraben free.